SEO, Ads, Website Maintenance & Patient Acquisition Support
webboxed.com
1
Beyond the Original Scope
The website enhancement document shared with Webboxed outlines a broader digital growth roadmap — not simply a list of website edits. These items require continuous execution, monitoring, and optimisation.
Search & Visibility
SEO optimisation, AI search visibility, Google Business Profile support
Content Development
Blog publishing, condition page expansion, FAQ and testimonials
Patient Acquisition
Patient education sessions, out-of-area resources, ongoing content publishing
webboxed.com
2
Recommended Direction
Rather than treating these items as isolated website updates, Webboxed recommends a recurring monthly engagement — a sustainable digital growth system, not a one-time checklist.
Website Maintenance
Ongoing technical care and content updates
SEO Visibility
Consistent optimisation and search authority building
Google Ads
Managed performance and budget efficiency
Reporting
Monthly insights to guide smarter decisions
webboxed.com
3
Why Start Lean?
The medical search market is competitive. Scaling too quickly without real performance data can waste budget and obscure what actually works.
Webboxed recommends a focused 3-month foundation phase before increasing spend.
After 3 months, the advertising budget can be expanded based on actual results — not assumptions.
webboxed.com
4
Core Monthly Scope
Website Maintenance & Technical Care
- WordPress, plugin, and theme updates
- Backup and basic security monitoring
- Performance and broken link checks
- Contact form testing & minor content updates
- Monthly website health review
SEO & AI Search Optimisation
- Meta titles, descriptions & internal linking
- Image alt text & schema markup
- Blog SEO formatting & condition page optimisation
- FAQ structure improvements
- Google Search Console review
webboxed.com
5
Content & Website Growth Support
Monthly content support keeps Lumina GYN's digital presence active, authoritative, and patient-friendly. All medical content is reviewed and approved by Lumina GYN before publishing.
Blog & Pages
Setup, formatting, publishing, and condition page improvements
Patient Resources
OOA updates, FAQs, education session Blogs
Conversion Optimisation
CTA optimisation, FAQ updates, and website copy refinements
webboxed.com
6
Google Ads Starting Strategy
Starting Ads Budget
$1,000
per month — first 3 months used to test, learn, and optimise campaign performance
Initial Campaign Focus
- Endometriosis specialist Scottsdale / Phoenix
- Endometriosis & adenomyosis surgery
- Fibroid surgery & chronic pelvic pain
- Out-of-area gynaecology surgery
- Transabdominal cerclage / TAC
Webboxed will monitor keyword quality, search terms, conversion paths, and lead intent throughout.
webboxed.com
7
Essential Growth Plan
Professional Services
per month
Total Monthly Investment
incl. $1,000 ads budget
Best for: Lean launch, website stability & controlled ad testing
- Website maintenance & basic SEO
- Google Ads management
- Up to 2 website/content updates per month
- Blog publishing support for approved content
- Monthly performance summary
- Backup/Security/Restoration/etc.
webboxed.com
8
Growth Plus Plan
Professional Services
per month
Total Monthly Investment
incl. $1,000 ads budget
Best for: Stronger execution, faster SEO/AI Visibility progress & better conversion
Everything in Essential Growth, plus:
- Up to 4 website/content updates per month
- Deeper SEO & priority condition page improvements
- Google Business Profile content support
- CTA and conversion path improvements with Landing Pages
- Quarterly strategy recommendations
- Backup/Security/Restoration/etc.
- AI Discovery & Visibility Boost
webboxed.com
9
Ads Budget Scaling Plan
The first 3 months are for controlled testing. Scaling happens only after identifying what delivers qualified patient inquiries.
Months 1–3
$1,000/mo — Keyword & location testing, lead quality monitoring, conversion tracking
Month 4
$1,500/mo — Scale based on early campaign results
Month 5
$2,000/mo — Expand top-performing campaigns
Month 6+
$2,500–$3,000/mo — Full scaling based on proven performance
webboxed.com
10
Estimated ROI Direction
The first 3 months are a learning and optimisation phase — the goal is quality data, not maximum volume. These are directional estimates, not guaranteed results.
Potential Monthly Inquiries
Qualified patient inquiries from ads
Patient Opportunities
Estimated convertible patients per month
Value Per Surgical Patient
Estimated at $8,000–$15,000+ per patient
webboxed.com
11
First 90-Day Roadmap
Each month builds on the last — from technical groundwork, through content and campaign optimisation, to a data-informed decision on scaling.
webboxed.com
12
Client Responsibilities
A successful engagement is a collaborative one. Lumina GYN will provide or approve the following throughout the engagement.
Content Approvals
Medical content, clinical accuracy review, blog topics or drafts
Patient Materials
Testimonials (if approved), webinar/session details
Platform Access
Google Ads, Analytics, Search Console, Google Business Profile
Compliance
Any legal or regulatory requirements related to medical content
webboxed.com
13
Final Recommendation
Webboxed recommends starting with the Growth Plus Plan for stronger monthly execution while keeping the ads budget controlled and scalable.
Professional Services
$1,750 / month
Ads Budget
$1,000 / month
Total Starting Investment
$2,750 / month
This allows Lumina GYN to build SEO foundations, AI Visibility and Reach, maintain the website, improve patient-facing content, and test Google Ads — without overcommitting budget too early. After 3 months, the advertising budget can be increased based on actual performance, lead quality, and patient acquisition potential.
webboxed.com
14
Lumina GYN Digital Growth Proposal